Many charities rely on donations to fund their purpose but also to cover expenses such as salaries and office keep up. These overhead expenses can be an important part of running an large organization, but they also mean that not every dollar donated goes to the group being helped. The Gift of Milk was created with a different approach: 100% of every donated dollar goes directly towards purchasing milk for children in Cà Mau, Vietnam. No donations are used to pay ourselves. Every dollar given provides the nutrients that children need, letting donors know that their donations go entirely towards their purpose.